Expanded Brief:
Consumers appreciate the relevance and convenience that Personalized Marketing delivers—but they don’t want to feel like they’re under constant surveillance. Striking the right balance means using customer data responsibly to tailor messages, offers, and experiences while respecting privacy and building trust.
- Segment-based vs individual targeting: grouping users by behavior instead of tracking every click.
- Transparent data practices: opt-ins, privacy policies, cookie consent.
- Minimalistic personalisation: addressing by name, recommending similar products, customized email content vs stalking behavior.
- Use of first-party data (surveys, direct feedback).
- Privacy-safe AI tools and anonymized scoring Show how Engagexpert respects privacy: option for first-party data-only campaigns, aggregate behavior segmentation, GDPR/TRAI compliant policies, with examples of non-invasive personalized flows.
