Expanded Brief:
Measuring customer engagement is key to optimizing campaigns—and tracking the right Engagement KPIs ensures you know exactly what’s working and where to improve. From click-through rates to session duration, these metrics reveal how customers interact with your brand and help guide smarter marketing decisions.
- Open rates & CTR: how engaging your emails or SMS are.
- Bounce rate & time on page: measure website or landing page performance.
- Churn rate: how fast you're losing users.
- Customer Lifetime Value (CLV): how much each customer contributes long-term
- Net Promoter Score (NPS): overall satisfaction and referral potential.
- Session frequency: how often users return to your platform Explain how to calculate each metric and what benchmarks to aim for. Emphasize how Engagexpert’s analytics dashboard helps visualize these KPIs and provides actionable insights. Include a downloadable KPI tracker template as a lead magnet if needed.
