Expanded Brief:
What is CRM? In simple terms, a CRM (Customer Relationship Management) system is a centralized platform that stores and organizes your customer information—everything from contact details and purchase history to communication logs and support interactions. By keeping all this data in one place, a CRM helps businesses build stronger relationships, personalize interactions, and track the entire customer journey with ease.
- Core functions: data storage, segmentation, campaign automation, and analytics.
- Why businesses need it: prevents leads from slipping through the cracks, makes follow-up scalable, helps track ROI.
- Types of CRMs: sales CRMs (e.g. Salesforce), marketing CRMs (e.g. Engagexpert), support CRMs.
- Minute choice guide: size of business, channel mix, integration needs.
- How Engagexpert works in practice: unified dashboard, lead scoring, channel workflows, user-friendly pricing for SMBs.
- Case study snippet: e.g., small e-commerce brand that increased repeat order rate by 25% after adopting Engagexpert CRM Summarize benefits: stronger relationships, efficient workflows, actionable reporting.
