Expanded Brief:
WhatsApp marketing 2025 marks a pivotal evolution in digital strategy, as WhatsApp has become a full-fledged marketing channel—particularly in India and Southeast Asia, where it serves as the primary digital touchpoint for brands. In 2025, businesses are no longer debating whether to adopt WhatsApp for marketing; the focus has shifted to mastering it. With advanced features like automated customer journeys, personalized broadcast messaging, and seamless conversational commerce, WhatsApp marketing is reshaping how brands engage, convert, and retain audiences at scale.
- Compliance & opt‑in: building permission‑based contact lists, message templates.
- Message types: broadcast vs. personalized messages, rich media like images, product catalogs, and videos.
- Automation flows: onboarding messages, abandoned cart reminders, feedback collection.
- Timing & frequency best practices: not too many messages, respect time zones.
- Measuring impact: click-through ratio, response rate, conversion Use a mini-case study: how Engagexpert users configured WhatsApp reminders, raising order completion by 15%. Show programmatic workflows—e.g. “When buyer adds to cart but doesn’t pay within 2 hours → trigger WhatsApp reminder.”
