Expanded Brief:
Acquiring new customers costs five to seven times more than keeping the ones you already have—that’s why having a strong Customer Retention Strategy is essential for sustainable growth. By focusing on building loyalty, increasing lifetime value, and strengthening relationships, businesses can turn one-time buyers into long-term advocates.
- Calculating CLV and comparing it to acquisition cost.
- Retention tactics: loyalty programs, win-back campaigns, subscription incentives.
- When acquisition is justified: new markets, product launches, scaling up.
- Measurement metrics: repeat purchase rate, churn rate, engagement frequency Explain how Engagexpert helps in retention: automated follow-ups, feedback surveys, reward referrals, and targeted re-engagement campaigns.
